Maximizing the value of your company’s IP assets

According to Stats Canada1, “Canadian businesses are among the most innovative in the world. Those that are able to leverage and use their Intellectual Property (IP) strategically are more likely to be innovative, expand domestically and internationally, and experience high growth.” IP-intensive firms are more innovative, export more, enjoy higher growth and create better jobs.2

In this practical course delivered by experienced intellectual property professionals and strategists, you will explore how to cultivate and manage your organization’s intellectual property portfolio as a powerful corporate asset, develop your IP strategy, and align it with the corporate and business strategy.

1 IPAUS 2019 Awareness and Use Survey (https://www150.statcan.gc.ca/n1/daily-quotidien/210218/dq210218b-eng.htm)

2 https://ised-isde.canada.ca/site/intellectual-property-strategy/en

Topics Covered

Topics covered include:

  • Key stakeholders in the success of IP Strategy
  • IP Strategy vs. Innovation Strategy
  • IP portfolio development
  • IP ideation and generation
  • Maintenance and management of IP Rights
  • Commercialization strategies impacted by IP Strategy
  • Protecting, enforcing, and monetizing IP
  • Risk management of IP Rights
  • Operationalizing an IP Strategy

Learning Outcomes

Upon completion of this course, you should be able to:

  • Describe different types of intellectual property protection;
  • Recognize and appreciate the value of intellectual property;
  • Protect and leverage IP to fuel growth and innovation in your businesses;
  • Understand the fundamentals of a comprehensive IP Strategy;
  • Develop and implement an IP Strategy that is integrated into your business strategy; and
  • Use key performance indicators to monitor and measure the success of an IP Strategy.

Who Should Attend?

Business leaders, entrepreneurs, IP managers, professionals responsible for developing business strategy.
Section(s) offered
Section Title
Intellectual Property Strategy for Business
Language of Delivery
Virtual Course
4:00PM to 6:00PM
Apr 23, 2024 to Jun 18, 2024
Schedule and Location
Contact Hours
Delivery Format(s)
Course Fee(s)
Fee non-credit $1,900.00
Drop Request Deadline
Apr 16, 2024
Transfer Request Deadline
Apr 16, 2024
Withdrawal Request Deadline
No withdrawal request allowed after enrollment
Section Notes

This course is offered in partnership with Intellectual Property Institute of Canada (IPIC)

IPIC Course Directors:

Elizabeth S. Dipchand

Mark Davis 

Guest Speakers and Panelists include:

Dr. Martin Bader

Dr. Olivia Novac

Heather Mueller

Todd Bailey

Christian Bolduc

Louis Carbonneau

Robert Guay

Jeffrey Kang

Lally Rementilla

Aaron Sawchuk

Victoria Heppel

Dr. Mark Weber

Cancellation Policy:

  • Receive a full refund if your cancellation request is received up to 7 days prior to the start date of the workshop.
  • Receive a refund minus $50 cancellation fee if your cancellation request is received within 7 days prior to the start date of the workshop.
  • No Refunds are issued if no written notice is given prior to the start of the workshop.

Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.

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