YCBS 269 - Event Concept Development and Production
6.0 Continuing Education Units (CEUs)
Using real-world cases, provides a comprehensive overview of all aspects of event development and production including creative concept development, programming, project planning, and execution of the entire production be it a short event or a full-fledged festival. Focus on strategic alignment and delivery of business value, event financing and the art of “pitching” of tangible and intangible event value, managing multiple stakeholders, requirements, resources, timelines, budgets and teams to deliver an engaging audience experience.
36 hours class + at least 25 hours of assignments.
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