Official Description

5.0 Continuing Education Units (CEUs)

Explores marketing, public relations, sales and brand management strategies and techniques employing both traditional and digital media platforms to generate revenue from commercial entertainment products using real cases. Explores cross-promotion and partnership opportunities with other industries, e.g., hospitality, tourism. The concept of secondary revenues from merchandising, food and beverage, licensing, sponsorship and private events.


Supplementary Information

36 hours class + at least 15 hours of assignments.

Applies Towards the Following Programs


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