Official Description

5.0 Continuing Education Units (CEUs)

Explores marketing, public relations, sales and brand management strategies and techniques employing both traditional and digital media platforms to generate revenue from commercial entertainment products using real cases. Explores cross-promotion and partnership opportunities with other industries, e.g., hospitality, tourism. The concept of secondary revenues from merchandising, food and beverage, licensing, sponsorship and private events.


Supplementary Information

36 hours class + at least 15 hours of assignments.

Applies Towards the Following Programs

Section(s) offered
Section Title
Marketing and Brand Management in Creative Industries
Language of Delivery
Virtual Course
M, W
6:00PM to 9:00PM
Feb 19, 2024 to Mar 27, 2024
Schedule and Location
Contact Hours
  • Off-Campus
Delivery Format(s)
Course Fee(s)
Tuition Fee non-credit $1,380.60 Click here to get more information
Drop Request Deadline
Oct 05, 2023 to Feb 19, 2024
Transfer Request Deadline
Oct 05, 2023 to Feb 19, 2024
Withdrawal Request Deadline
Oct 05, 2023 to Feb 19, 2024
Section Notes

A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.


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