Official Description

4.0 Continuing Education Units (CEUs)

The complexities of creative and entertainment industries, the role of executive producer, business models of creative content projects; definite vs. creative content environments; para-structural vs. structured organizations; fundamental principles and best practices of initiating, funding, planning and producing creative content projects.


Supplementary Information

30 hours class + at least 10 hours of assignments.

Learning Outcomes

Upon completion of this course, you should be able to:

  1. Explain the role of the executive producer and the life cycle of a creation
  2. Implement all the elements of a creative content business model
  3. Align project management processes around a creative or definite content model
  4. Develop creative concept presentation and learn how to pitch to investors
  5. Prepare and manage key contracts with customers, investors, designers, and vendors
  6. Negotiate /manage the intellectual property model in contracts with customers & designers
  7. Plan the production with solid schedules, Budget, and Risks management plan
  8. Manage resources and deal with different stakeholders (soft skills required)
  9. Design a communication plan that will put you on top of the project and what you need to do to stay on top
  10. Build solid production team

Applies Towards the Following Programs


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