Official Description

4.0 Continuing Education Units (CEUs)

Introduction to innovation and creativity, business model innovation, opportunity forecasting methods, design and development of new products and services. A variety of creativity and innovation tools will be introduced, including design thinking, the business model canvas, the concept of minimum viable product, and agile product development.


Supplementary Information

30 hours class + at least 10 hours of assignments.

Topics Covered

Introduction to innovation and creativity

  •  What is innovation
  • What is creativity

Creative tools for individuals and teams

  • Tools for individuals
  • Tools for teams

Business model innovation

  • Innovation in the value chain
  • Digital business models
  • Business model canvas
  • Value proposition canvas

Opportunity forecasting methods

  • Drivers of change
  • Technology watch
  • Trend watch
  • Customer adoption level

Design and development of new product and services

  • Design thinking
  • Agile product development

Applies Towards the Following Programs


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