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Description

Official Description

3.0 Continuing Education Units (CEUs)

This course focuses on the importance of developing a coordinated approach to planning and public outreach in order to meet both parliamentary corporate needs and public expectations. The effectiveness of various performance assessment tools will also be reviewed in the context of reporting, surveying, and benchmarking.

Topics Covered

Learn how a coordinated approach to planning plays a key role in meeting the parliamentary corporate needs of today and tomorrow. Specific emphasis will be placed on better serving the public interest.

Featured topics include:

  • Strategic planning and execution in parliamentary context
  • Development and implementation of communication strategy
  • Media releases and public outreach programs
  • Evaluating performance of parliaments
  • Management Accountability Framework

Learning Outcomes

The course is designed to enable you to:

  • Use strategic planning as an element of good governance
  • Apply a systematic communications strategy to all parliamentary communications
  • Determine the effectiveness of a communication strategy
  • Create an effective press release using appropriate branding, style guides, and subordinate documents
  • Apply a Management Accountability Framework
  • Translate performance assessment results into meaningful decision and actions

Applies Towards the Following Programs

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