Official Description

3.0 Continuing Education Units (CEUs)

This course focuses on the importance of developing a coordinated approach to planning and public outreach in order to meet both parliamentary corporate needs and public expectations. The effectiveness of various performance assessment tools will also be reviewed in the context of reporting, surveying, and benchmarking.

Topics Covered

Learn how a coordinated approach to planning plays a key role in meeting the parliamentary corporate needs of today and tomorrow. Specific emphasis will be placed on better serving the public interest.

Featured topics include:

  • Strategic planning and execution in parliamentary context
  • Development and implementation of communication strategy
  • Media releases and public outreach programs
  • Evaluating performance of parliaments
  • Management Accountability Framework

Learning Outcomes

The course is designed to enable you to:

  • Use strategic planning as an element of good governance
  • Apply a systematic communications strategy to all parliamentary communications
  • Determine the effectiveness of a communication strategy
  • Create an effective press release using appropriate branding, style guides, and subordinate documents
  • Apply a Management Accountability Framework
  • Translate performance assessment results into meaningful decision and actions

Applies Towards the Following Programs


Section(s) offered

Section Title
Corporate Management of Parliament II
Language of Delivery
Online Course
Jan 11, 2021 to Feb 15, 2021
Delivery Format(s)
Course Fee(s)
Fee non-credit $995.00 Click here to get more information
Drop Request Deadline
Jan 04, 2021
Transfer Request Deadline
Jan 04, 2021
Withdrawal Request Deadline
No withdrawal request allowed after enrollment
Section Notes

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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