Official Description

4.5 Continuing Education Units (CEUs)

This hands-on course will focus on the building blocks of the Business Model Canvas, Business Motivation Models, and conducting rigorous feasibility studies and well-constructed business cases. Techniques for effectively introducing change will include Business Process Modeling Notation and a hybrid Use Case approach (Unified Modelling Language), from both a business and a systems perspective.


Supplementary Information

30 hours in class plus approx.15 hours of assignments.



This course is aligned with the  CCBA® (Certification of Capability in Business Analysis) & CBAP® (Certified Business Analysis Professional) competencies. More information: CCBA Competencies / CBAP Competencies

Topics Covered

Acquire both the strategic and practical approaches you need to construct business cases, conduct rigorous feasibility studies, and be an effective change agent.

Featured topics include:

  • A business analyst’s perspective of the strategic planning process
  • Enterprise/ business architecture and standards
  • BACCM model
  • Business model canvas
  • Business motivation model (BMM)
  • Business scorecard (BSC)
  • McKinsey 7-S model
  • Business case
  • Risk analysis
  • Use cases
  • Business analysis design
  • Business process modeling & management
  • BPMN and activity diagram (UML)
  • Advanced business process concepts and notations

Learning Outcomes

The course is designed to enable you to:

  • Apply strategic tools such as the Business Model Canvas (BMC)
  • Build rigorous feasibility studies and business cases using best practices
  • Apply traditional and hybrid approaches to construct UML Use Cases using industry-recognized formats and templates
  • Deliver value-based solutions to stakeholders in IT and non-IT environments


The course is aligned with the industry standard Business Analysis Body of Knowledge® Guide (BABOK® Guide v3), published by the International Institute of Business Analysis® (IIBA®), and with the Business Analysis for Practitioners: A Practice Guide, published by the Project Management Institute (PMI)®.

IIBA® PD Hours/CDU: 30.00


Prerequisite(s) and Corequisite(s)

Applies Towards the Following Programs

Section(s) offered
Section Title
Applied Business Analysis
Language of Delivery
Virtual Course
6:00PM to 9:00PM
Sep 07, 2023 to Nov 09, 2023
Schedule and Location
Contact Hours
Delivery Format(s)
Course Fee(s)
Fee non-credit $1,170.60 Click here to get more information
Drop Request Deadline
Jun 01, 2023 to Sep 14, 2023
Transfer Request Deadline
Jun 01, 2023 to Sep 14, 2023
Withdrawal Request Deadline
Sep 14, 2023 to Sep 21, 2023
Section Notes

Please note that your activity has a Learning Management System (LMS) component attached to it. You will receive a separate email with a confirmation and detailed instructions within 24 hours.

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.


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