Official Description

4.5 Continuing Education Units (CEUs)

This hands-on course will focus on the building blocks of the Business Model Canvas, Business Motivation Models, and conducting rigorous feasibility studies and well-constructed business cases. Techniques for effectively introducing change will include Business Process Modeling Notation and a hybrid Use Case approach (Unified Modelling Language), from both a business and a systems perspective.


Supplementary Information

30 hours in class plus approx.15 hours of assignments.



This course is aligned with the  CCBA® (Certification of Capability in Business Analysis) & CBAP® (Certified Business Analysis Professional) competencies. More information: CCBA Competencies / CBAP Competencies

Topics Covered

Acquire both the strategic and practical approaches you need to construct business cases, conduct rigorous feasibility studies, and be an effective change agent.

Featured topics include:

  • A business analyst’s perspective of the strategic planning process
  • Enterprise/ business architecture and standards
  • BACCM model
  • Business model canvas
  • Business motivation model (BMM)
  • Business scorecard (BSC)
  • McKinsey 7-S model
  • Business case
  • Risk analysis
  • Use cases
  • Business analysis design
  • Business process modeling & management
  • BPMN and activity diagram (UML)
  • Advanced business process concepts and notations

Learning Outcomes

The course is designed to enable you to:

  • Apply strategic tools such as the Business Model Canvas (BMC)
  • Build rigorous feasibility studies and business cases using best practices
  • Apply traditional and hybrid approaches to construct UML Use Cases using industry-recognized formats and templates
  • Deliver value-based solutions to stakeholders in IT and non-IT environments


The course is aligned with the industry standard Business Analysis Body of Knowledge® Guide (BABOK® Guide v3), published by the International Institute of Business Analysis® (IIBA®), and with the Business Analysis for Practitioners: A Practice Guide, published by the Project Management Institute (PMI)®.

IIBA® PD Hours/CDU: 30.00


Prerequisite(s) and Corequisite(s)

Applies Towards the Following Programs


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