Develop skills in creating online content architecture, including website construction, management strategies, and implementation. You’ll gain an understanding of the foundational building blocks of content architecture and explore a range of options and external supplier systems that support it.

Topics Covered

Featured topics include:

  • Traditional content and how technology has propelled content into a pivotal role in the global conversation
  • The layered complexities of content as a cross-functional, multi-disciplinary vertical within the enterprise
  • The purpose, strategies, and production workflow of content
  • The foundational building blocks of the content architecture and implementation across the organization
  • The construction of content architecture through hands-on exercises
  • Resource management for content architecture
  • A range of external supplier systems and options that support the content architecture
  • Content Monetization Models
  • Governing content
  • Recent cases in content architecture

Learning Outcomes

The course is designed to enable you to:

  • Manage and create content architecture
  • Evaluate, optimize, and manage content inventories using digital media


  • Steven Grindlay

Applies Towards the Following Programs

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