Official Description

4.5 Continuing Education Units (CEUs)

Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.


Supplementary Information

30 hours of classroom instruction plus approx.15 hours of course readings and assignments.

It is strongly recommended to take Current Trends in Digital Communication course prior to this course.

Topics Covered

  • Principles of online community-building and engagement – trust and influence
  • Principles of consumer behaviour in digital media
  • Online grassroots campaigns, petitions, and lobbying
  • Overview of digital marketing practices
  • Consumer relations, brand relations, and promotional campaigns in action: examples of best (and not-so-good) practices in social media campaigns
  • Targeting audiences and choosing channels
  • Global and multilingual considerations
  • Effective diffusion, use, and re-use of content
  • Campaign preparation

Learning Outcomes

The course is designed to enable you to:

  • Engage stakeholders and develop relationships to promote brands, products, and social causes
  • Design a digital campaign, including appropriate measurement and evaluation


Everything I assign is framed as ‘you can take this to work.’ I run an agency, and some of the homework submissions I receive, I could give them to a client and I think they’d go, ‘wow.’”

- Jackson Wightman, lecturer, Social Media Strategies and Community Management


Section(s) offered

Section Title
Social Media Strategy & Community Management
Language of Delivery
Remote Lecture
6:00PM to 9:00PM
May 21, 2020 to Jun 18, 2020
Remote Lecture
6:00PM to 9:00PM
May 25, 2020 to Jun 22, 2020
Schedule and Location
Contact Hours
Delivery Format(s)
Course Fee(s)
Fee non-credit $1,114.80 Click here to get more information
Drop Request Deadline
May 21, 2020 to May 25, 2020
Transfer Request Deadline
May 21, 2020 to May 25, 2020
Withdrawal Request Deadline
May 25, 2020 to May 28, 2020
  • Tarek Riman
Section Notes

This course will be taught remotely via live sessions

Course Fee Description

  • Tuition Fee: $1095
  • SCS Career Development Success package (SCSD) fee:  $19.80

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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