Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.


“Everything I assign is framed as ‘you can take this to work.’ I run an agency, and some of the homework submissions I receive, I could give them to a client and I think they’d go, ‘wow.’”- Jackson Wightman, lecturer, Social Media Strategies and Community Management
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