Engaging stakeholders, clients, supporters, and consumers in trust relationships to promote reputation, public support, brands, products, political campaigns and social causes. Global and multilingual considerations. Students will develop a digital campaign, including appropriate measurement and evaluation.
Testimonials“Everything I assign is framed as ‘you can take this to work.’ I run an agency, and some of the homework submissions I receive, I could give them to a client and I think they’d go, ‘wow.’”- Jackson Wightman, lecturer, Social Media Strategies and Community Management
Applies Towards the Following Programs
- International Marketing Using the Internet - Short Program : Required Courses
- Social Media and Digital Communication Strategies in Business - Short Program : Required Courses