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Description

Official Description

5.0 Continuing Education Units (CEUs)

Strategies and tactics involved in building an effective digital content marketing strategy. Research and evaluation of an organization’s web presence. Development and implementation of content strategy across relevant platforms, and measurement of the efficacy of the tactics chosen. Creation of digital content in the voice of a brand, for each digital platform on which that brand must communicate, including email and text.

 

Supplementary Information

30 contact hours plus approximately 20 hours of assignments

Topics Covered

  • Communicating organizational values and messages strategically and effectively
  • Trends in news flow and sources of “news,” including citizen journalism, blogging, and mobile applications
  • The online search for original content in the age of digital overload; distinguishing features of original content
  • Principles of effective writing through exercises and peer review
  • Adaptation of messages and stories for different audiences, sharing and recycling/upcycling content created by others
  • Adaptation of messages and stories for different media and formats
  • Integration of audio-visual content into messages and stories for engagement and enhancement
  • Blogging, tweeting, and critical elements of story-telling

Learning Outcomes

The course is designed to enable you to:

  • Write for digital platforms
  • Adapt messages for multiple target audiences
  • Publish content in multiple formats

Prerequisite(s) and Corequisite(s)

Testimonials

I’m already working in a marketing role. [My organization has] only started dipping our toes into social and community management, and these courses will accelerate implementing our plan.

- Marc Roth, alumnus, Professional Development Certificate in Digital Content and Community Management

Applies Towards the Following Programs

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Section(s) offered
Section Title
Content Creation
Language of Delivery
English
Type
In-class Lecture
Days
Th
Time
6:00PM to 9:00PM
Dates
Nov 04, 2021 to Dec 16, 2021
Type
Remote Lecture
Days
Sa
Time
9:00AM to 12:00PM
Dates
Nov 13, 2021 to Nov 27, 2021
Schedule and Location
Contact Hours
30.0
Delivery Format(s)
Course Fee(s)
Fee non-credit $1,166.80 Click here to get more information
Drop Request Deadline
May 29, 2019 to Nov 11, 2021
Transfer Request Deadline
May 29, 2019 to Nov 11, 2021
Withdrawal Request Deadline
Nov 11, 2021 to Nov 18, 2021
Instructors
  • Scott Cross
Section Notes

A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

Course Fee Description

  • Tuition Fee: $1147.00
  • SCS Career Development Success package (SCSD) fee:  $19.80

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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