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Description

The role of original content in organizational strategy. Its influence on decision-making in the social, economic and political spheres, notably news flow and consumer choice. Effective engagement, persuasion, story-telling, relationship-building and community management using the principles of effective writing for a range of audiences. Writing for the Web and social media. Creative and effective use of design and audio-visual elements as essential elements of content creation. Sharing, recycling/upcycling content created by others.

Testimonials

“I’m already working in a marketing role. [My organization has] only started dipping our toes into social and community management, and these courses will accelerate implementing our plan.” - Marc Roth, alumni, Professional Development Certificate in Digital Content and Community Management

Applies Towards the Following Programs

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Section(s) offered

Section Title
Content Creation
Language of Delivery
English
Type
In-class Lecture
Days
W
Time
6:00PM to 9:00PM
Dates
Oct 23, 2019 to Nov 27, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Nov 02, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Nov 16, 2019
Schedule and Location
Contact Hours
30.0
Location
  • Downtown, Montreal
Delivery Formats
Course Fee(s)
Fee non-credit $1,114.80 Click here to get more information
Drop Request Deadline
May 29, 2019 to Oct 30, 2019
Transfer Request Deadline
May 29, 2019 to Oct 30, 2019
Withdrawal Request Deadline
Oct 30, 2019 to Nov 06, 2019
Instructors
  • Scott Cross
Section Notes

Course Fee Description

  • Tuition Fee: $1095
  • Career and Transition Services (CATS) Fee: $16.83
  • McGill Writing Centre (MWC) Fee: $2.97

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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