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Description

Content is fundamental to the effective use of any media. Although it’s frequently re-used and recycled, original content is increasingly valued, making the ability to create content a critical skill for anyone managing digital and social media. You’ll focus on the principles of effective communication, along with the specific skills in writing and design that pertain to digital media.

Topics Covered

Featured topics include:

  • Communicating organizational values and messages strategically and effectively
  • Trends in news flow and sources of “news,” including citizen journalism, blogging, and mobile applications
  • The online search for original content in the age of digital overload; distinguishing features of original content
  • Principles of effective writing through exercises and peer review
  • Adaptation of messages and stories for different audiences, sharing and recycling/upcycling content created by others
  • Adaptation of messages and stories for different media and formats
  • Integration of audio-visual content into messages and stories for engagement and enhancement
  • Blogging, tweeting, and critical elements of story-telling

Learning Outcomes

The course is designed to enable you to:

  • Write for digital platforms
  • Adapt messages for multiple target audiences
  • Publish content in multiple formats

Testimonials

“I’m already working in a marketing role. [My organization has] only started dipping our toes into social and community management, and these courses will accelerate implementing our plan.” - Marc Roth, alumni, Professional Development Certificate in Digital Content and Community Management

Applies Towards the Following Programs

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Section(s) offered

Section Title
Content Creation
Language of Delivery
English
Type
In-class Lecture
Days
W
Time
6:00PM to 9:00PM
Dates
Oct 23, 2019 to Nov 27, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Nov 02, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Nov 16, 2019
Schedule and Location
Contact Hours
30.0
Location
  • Downtown, Montreal
Delivery Formats
Course Fee(s)
Fee non-credit $1,114.80 Click here to get more information
Drop Request Deadline
May 29, 2019 to Oct 30, 2019
Transfer Request Deadline
May 29, 2019 to Oct 30, 2019
Withdrawal Request Deadline
Oct 30, 2019 to Nov 06, 2019
Section Notes

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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