Loading...

Description

Principles of digital communication. Overview of current uses of Internet-based media (websites, blogs, databases, social media) in public relations, direct marketing, internal communications, fund-raising, community projects, consumer relations and reputation management.  Trends and best practices in digital and social technologies, as well as their appropriate use for different organizations and objectives. Tried-and-true as well as trending uses of widely used platforms, and the shift to mobile applications. Measurement and evaluation strategies, methods and resources. The mutual influence of traditional and digital media.

Testimonials

"The instructor mixed history with actuality and real trends - it was mindblowing and I felt like I was really updating useful skills." - Iliana Arriaga

Applies Towards the Following Programs

Loading...

Section(s) offered

Section Title
Current Trends in Digital Comm
Language of Delivery
English
Type
In-class Lecture
Days
W
Time
6:00PM to 9:00PM
Dates
Sep 11, 2019 to Oct 16, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Sep 21, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Oct 05, 2019
Schedule and Location
Contact Hours
30.0
Location
  • Downtown, Montreal
Delivery Formats
Course Fee(s)
Fee non-credit $1,114.80 Click here to get more information
Drop Request Deadline
May 29, 2019 to Sep 18, 2019
Transfer Request Deadline
May 29, 2019 to Sep 18, 2019
Withdrawal Request Deadline
Sep 18, 2018 to Sep 25, 2018
Instructors
  • Tarek Riman
Section Notes

Course Fee Description

  • Tuition Fee: $1095
  • Career and Transition Services (CATS) Fee: $16.83
  • McGill Writing Centre (MWC) Fee: $2.97

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund
Required fields are indicated by .