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Description

If you’re looking to establish yourself as an expert in an emerging field, this is the program for you. With state-of-the-art skills and industry resources to help you succeed, you’ll be prepared to navigate the online world from start to finish.

Topics Covered

Featured topics include:

  • The principles, trends, and best practices of digital communication
  • Current uses of Internet-based media (websites, blogs, social media) in marketing communications and consumer relations
  • Current uses of Internet-based media in grassroots projects and fundraising
  • Online community management best practices
  • The appropriate uses for digital media communications
  • Tracking and engaging in online communications
  • Measurement and evaluation of digital media projects
  • Current uses of Internet-based media in public and media relations, crisis communications, and reputation management

Learning Outcomes

The course is designed to enable you to:

  • Trace the evolution of social media and its current place in the communications mix
  • Recognize the strengths and weaknesses of the key social networks in the North American market
  • Implement social media tactics based on strategic considerations
  • Apply best practices to digital campaigns and community management
  • Establish key metrics and determine ROI for social media campaigns

Testimonials

"The instructor mixed history with actuality and real trends - it was mindblowing and I felt like I was really updating useful skills." - Iliana Arriaga

Instructors

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Section(s) offered

Section Title
Current Trends in Digital Comm
Language of Delivery
English
Type
In-class Lecture
Days
W
Time
6:00PM to 9:00PM
Dates
Sep 11, 2019 to Oct 16, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Sep 21, 2019
Type
In-class Lecture
Days
Sa
Time
9:00AM to 4:00PM
Dates
Oct 05, 2019
Schedule and Location
Contact Hours
30.0
Location
  • Downtown, Montreal
Delivery Formats
Course Fee(s)
Fee non-credit $1,114.80 Click here to get more information
Drop Request Deadline
May 29, 2019 to Sep 18, 2019
Transfer Request Deadline
May 29, 2019 to Sep 18, 2019
Withdrawal Request Deadline
Sep 18, 2018 to Sep 25, 2018
Section Notes

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
Required fields are indicated by .