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Description

Maximizing the value of your company’s IP assets

According to Stats Canada1, “Canadian businesses are among the most innovative in the world. Those that are able to leverage and use their Intellectual Property (IP) strategically are more likely to be innovative, expand domestically and internationally, and experience high growth.” IP-intensive firms are more innovative, export more, enjoy higher growth and create better jobs.2

In this practical course delivered by experienced intellectual property professionals and strategists, you will explore how to cultivate and manage your organization’s intellectual property portfolio as a powerful corporate asset, develop your IP strategy, and align it with the corporate and business strategy.

1 IPAUS 2019 Awareness and Use Survey (https://www150.statcan.gc.ca/n1/daily-quotidien/210218/dq210218b-eng.htm)

2 https://ised-isde.canada.ca/site/intellectual-property-strategy/en

Topics Covered

Topics covered include:

  • Key stakeholders in the success of IP Strategy
  • IP Strategy vs. Innovation Strategy
  • IP portfolio development
  • IP ideation and generation
  • Maintenance and management of IP Rights
  • Commercialization strategies impacted by IP Strategy
  • Protecting, enforcing, and monetizing IP
  • Risk management of IP Rights
  • Operationalizing an IP Strategy

Learning Outcomes

Upon completion of this course, you should be able to:

  • Describe different types of intellectual property protection;
  • Recognize and appreciate the value of intellectual property;
  • Protect and leverage IP to fuel growth and innovation in your businesses;
  • Understand the fundamentals of a comprehensive IP Strategy;
  • Develop and implement an IP Strategy that is integrated into your business strategy; and
  • Use key performance indicators to monitor and measure the success of an IP Strategy.

Who Should Attend?

Business leaders, entrepreneurs, IP managers, professionals responsible for developing business strategy.
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Contact Hours: 18
Duration: 9 weekly sessions of 2 hours each
Course Fee: $1,900

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