In this dynamic workshop, you will discover how to maximize traffic to your website(s) by understanding and effectively applying established and evolving SEO techniques. Your website is only as successful as your SEO strategy, and this workshop is your gateway to realizing the potential of your personal or professional website(s).

Topics Covered

  • SEO statistics and terminology
  • The role of SEO in your sales and marketing efforts
  • Strategy approaches
  • Search engine algorithms
  • Page optimization
  • Crawling
  • Indexing
  • Ranking
  • Latest trends
  • SEO Audits
  • Technical AUDIT
  • Content AUDIT
  • Core Vitals Audit
  • SEO 2022 & AI
  • SEO and Voice Search

Learning Outcomes

Upon completion of this workshop, participants should be able to:

  • Prioritize SEO tasks
  • Best determine your most valuable content
  • Evaluate links
  • Optimize website content for the best possible search engine ranking
  • Optimize for local and international audiences
  • Develop and apply a complete SEO strategy
  • Measure the impact of your SEO
  • Align SEO with overall business strategies
  • Understand how AI can help with SEO
  • Learn how to optimize your website for voice search

Who Should Attend?

Social Media Managers/Coordinators, Marketing Managers/Coordinators, Content Designers and Specialists, Website Professionals, Entrepreneurs & Intrapreneurs and anyone who wants to understand or apply this essential and timely technological skill.

Contact Hours: 9

  • In-person – 1.5 days
  • Remote/online – 3 half-day sessions of 3 hours each

Fee: $795

Thank you for your interest in McGill University!

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