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Description

In this dynamic workshop, you will discover how to maximize traffic to your website(s) by understanding and effectively applying established and evolving SEO techniques. Your website is only as successful as your SEO strategy, and this workshop is your gateway to realizing the potential of your personal or professional website(s).

Topics Covered

  • SEO statistics and terminology
  • The role of SEO in your sales and marketing efforts
  • Strategy approaches
  • Search engine algorithms
  • Page optimization
  • Crawling
  • Indexing
  • Ranking
  • Latest trends
  • SEO Audits
  • Technical AUDIT
  • Content AUDIT
  • Core Vitals Audit
  • SEO 2022 & AI
  • SEO and Voice Search

Learning Outcomes

Upon completion of this workshop, participants should be able to:

  • Prioritize SEO tasks
  • Best determine your most valuable content
  • Evaluate links
  • Optimize website content for the best possible search engine ranking
  • Optimize for local and international audiences
  • Develop and apply a complete SEO strategy
  • Measure the impact of your SEO
  • Align SEO with overall business strategies
  • Understand how AI can help with SEO
  • Learn how to optimize your website for voice search

Who Should Attend?

Social Media Managers/Coordinators, Marketing Managers/Coordinators, Content Designers and Specialists, Website Professionals, Entrepreneurs & Intrapreneurs and anyone who wants to understand or apply this essential and timely technological skill.
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Section(s) offered
Section Title
Ramp Up Your SEO (Search Engine Optimization)
Language of Delivery
English
Type
Virtual Workshop
Days
T
Time
1:00PM to 4:00PM
Dates
Mar 07, 2023
Type
Virtual Workshop
Days
T
Time
1:00PM to 4:00PM
Dates
Mar 14, 2023
Type
Virtual Workshop
Days
T
Time
1:00PM to 4:00PM
Dates
Mar 21, 2023
Schedule and Location
Contact Hours
9.0
Delivery Format(s)
Course Fee(s)
Fee non-credit $595.00
Drop Request Deadline
Feb 28, 2023
Transfer Request Deadline
Feb 28, 2023
Withdrawal Request Deadline
May 16, 2023
Instructors
  • Tarek Riman
Section Notes

Cancellation Policy

All cancellation & substitution requests must be made in writing to pd.conted@mcgill.ca.

  • Receive a full refund if your cancellation request is received up to 14 days prior to the start date of the workshop.
  • Receive a refund minus $50 cancellation fee if your cancellation request is received up to 7 days prior to the start date of the workshop.
  • No Refunds are issued if your cancellation request is received within 7 days of the start date of the workshop, however suitable participation substitution will be permitted.

Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee
A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

Section Title
Ramp Up Your SEO (Search Engine Optimization)
Language of Delivery
English
Type
Workshop
Days
T
Time
9:30AM to 4:30PM
Dates
Mar 28, 2023
Type
Workshop
Days
T
Time
9:30AM to 12:30PM
Dates
Apr 04, 2023
Schedule and Location
Contact Hours
9.0
Location
  • Downtown, Montreal
Delivery Format(s)
Course Fee(s)
Fee non-credit $595.00
Drop Request Deadline
Mar 21, 2023
Transfer Request Deadline
Mar 21, 2023
Withdrawal Request Deadline
Jun 06, 2023
Instructors
  • Tarek Riman
Section Notes

Cancellation Policy

All cancellation & substitution requests must be made in writing to pd.conted@mcgill.ca.

  • Receive a full refund if your cancellation request is received up to 14 days prior to the start date of the workshop.
  • Receive a refund minus $50 cancellation fee if your cancellation request is received up to 7 days prior to the start date of the workshop.
  • No Refunds are issued if your cancellation request is received within 7 days of the start date of the workshop, however suitable participation substitution will be permitted.

Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee
A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

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