Official Description

4.0 Continuing Education Units (CEUs)

Role of technology in digital marketing and delivery of a superior customer experience; introduction to core technologies, platforms, and tools of Marketing Technology Stack; marketing and enterprise technology strategy alignment; design and functional requirements, user stories and user experience, development workflows; legacy systems; data acquisition strategies, reporting and dashboarding; system integration and maintenance.


Supplementary Information

21 contact hours plus approximately 20 hours of assignments

Applies Towards the Following Programs

Section(s) offered
Section Title
Marketing Technologies
Language of Delivery
Remote Lecture
6:00PM to 9:00PM
Jan 13, 2022 to Feb 24, 2022
Schedule and Location
Contact Hours
Delivery Format(s)
Course Fee(s)
Fee non-credit $956.80 Click here to get more information
Drop Request Deadline
May 10, 2021 to Jan 20, 2022
Transfer Request Deadline
May 10, 2021 to Jan 20, 2022
Withdrawal Request Deadline
Jan 20, 2022 to Jan 27, 2022
Section Notes

A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

Course Fee Description

  • Tuition Fee: $937.00
  • SCS Career Development Success package (SCSD) fee:  $19.80

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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