Official Description

4.0 Continuing Education Units (CEUs)

Role of technology in digital marketing and delivery of a superior customer experience; introduction to core technologies, platforms, and tools of Marketing Technology Stack; marketing and enterprise technology strategy alignment; design and functional requirements, user stories and user experience, development workflows; legacy systems; data acquisition strategies, reporting and dashboarding; system integration and maintenance.


Supplementary Information

21 contact hours plus approximately 20 hours of assignments

Applies Towards the Following Programs


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