Overview of digital marketing channels and how they work together as part of a digital ecosystem including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Review of various digital advertising methods from both a technical and innovative perspective to reach a wider audience. Introduction to social media marketing, influencer marketing, display and video advertising. Digital marketing campaign measurement and analytics.
35 contact hours plus approximately 25 hours of assignments
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Protection of Personal Information
The Act Respecting Access to Information Held by Public Bodies and the Protection of Personal Information.
Personal information is protected by legislation in the Province of Quebec. Personal Information includes, but is not limited to, name, address, telephone number, e-mail address, date of birth, citizenship, McGill ID, program, student status and academic record information. The provisions of this statute are such that discussion about a student’s file or access to that file is restricted to the student involved. Other persons or organizations can have access to information pertaining to a student’s file only if the student has provided the School of Continuing Studies with written authorization which specifies both to whom information can be given and the type of information which can be released.
Certain information gathered by the University about a student will be released to the following bodies upon their request:
a) the Student Association recognized by McGill University
b) the McGill Alumni Association
c) the school(s) or college(s) which the student attended
d) the appropriate authorities (e.g., affiliated company, group etc.) involved with the external or internal funding of fees
e) the professional bodies or corporations (e.g., engineers, dentists).
f) Chambre de commerce et d’industrie Paris Ile de France (e.g.TEF/TEFaQ results)
g) Regulatory authorities, law enforcement or other persons, as authorized or required by law.
h) Libraries of other Quebec Universities with which McGill has established reciprocal borrowing agreements;
i) The Ministère de l'Immigration, de la Diversité et de l'Inclusion, Immigration, Réfugiés et Citoyenneté Canada and/or the Régie de l'assurance-maladie du Québec to verify the validity of my immigration or health insurance status;
j) the Association of Universities and Colleges of Canada, the Association of Registrars of the Universities and Colleges of Canada and the Bureau de coopération interuniversitaire or the member institutions of these organizations, for the purpose of admissions operations and the production of statistics;
k) other universities and colleges, at the discretion of the University, if any information connected to your application or registration is determine to be false and misleading, concealed or withheld, contains evidence of academic dishonesty or inappropriate conduct;
l) Chambre de commerce et d’industrie de Paris (CCIP)
m) Centre international d'études pédagogiques (CIEP)
A student may oppose the release of information to those named above by completing an opposition form. You can request the form at askD.email@example.com
Officers and members of the University staff (e.g. Faculty officers, Office of the Dean of Students, etc.) may also have access to relevant parts of such records for recognized and legitimate use.
McGill University has proper security measures to protect you from the unauthorized use of your stored information. This non-credit registration system runs on software provided by Destiny Solutions (a company based in Toronto, Canada) and stores the personal information on Amazon cloud services in the United States of America. We commit to safe transactional processes on this website at all times. For this reason, your credit card information is not stored on this website. If the use of your credit card online is a concern to you, we invite you to register with one of our representatives over the telephone at (+1) 514 398-6200.
McGill University is committed to respecting the privacy of any user or visitor to its website. Any data or information that may be communicated to McGill University will not be sold or shared except for the release of information to the bodies listed above. In compliance with the Act respecting Access to documents held by public bodies and the Protection of personal information (R.S.Q. c. A-2.1), any personal information that McGill University collects is handled in a confidential manner, by authorized individuals, and for the purpose for which it was collected. The volunteered information collected via our website is used by us alone to contact you for transactional or marketing purposes. We use the information to open accounts, process orders, communicate with alumni and customize our relationship with our customers. McGill University makes a commitment against spam and is in accordance with all applicable laws. You can unsubscribe at any time using the unsubscribe button included in all our communication or by contacting us via email or phone. All manual request to unsubscribed may take up to 10 business days as prescribed by the law.
I understand that an admission granted based on incomplete, incorrect or false information contained in my application or supporting documents may be revoked at the sole discretion of the University. The University reserves the right to revoke admission at any time.
I acknowledge that, if admitted to McGill University, I will be bound by the statutes, rules, regulations and policies in place from time to time at McGill University and at the faculty or faculties in which I am registered, including those policies contained in the University calendars and related fee documents. I undertake to observe all such statutes, rules, regulations and policies. My obligations shall commence with my registration and terminate in accordance with the University's statutes, regulations and policies.
This Agreement is governed by the laws of the Province of Québec. The parties hereby confirm that they each require that this and all documents and notices in connection therewith be drawn up in English.
McGill University reserves the right to modify this policy at any time.
If you have any questions please contact:
McGill University School of Continuing Studies
680 Sherbrooke Street West, 11th floor Montreal, Quebec (Canada) H3A 2M7
T (+1) 514 398-6200
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Types of cookies we use
We use the following types of cookies:
Strictly necessary cookies- these are essential in to enable you to move around the websites and use their features. Without these cookies the services you have asked for, such as signing in to your account, cannot be provided.
Performance cookies- these cookies collect information about how visitors use a website, for instance which pages visitors go to most often. We use this information to improve our websites and to aid us in investigating problems raised by visitors. These cookies do not collect information that identifies a visitor.
Functionality cookies- these cookies allow the website to remember choices you make and provide more personal features. For instance, a functional cookie can be used to remember the items that you have placed in your shopping cart. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them please visit http://www.allaboutcookies.org/.
Specific cookies we use
The list below identify the cookies we use and explain the purposes for which they are used. We may update the information contained in this section from time to time.
JSESSIONID: This cookie is used by the application server to identify a unique user's session.
registrarToken: This cookie is used to remember items that you have added to your shopping cart
locale: This cookie is used to remember your locale and language settings.
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Changes to our Cookie Statement