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Description

Official Description

4.0 Continuing Education Units (CEUs)

Overview of foundational digital marketing concepts and strategies; role of digital marketing in an organization; key features, benefits, risks, and audiences of current digital platforms and tools; evaluation of the most appropriate platforms to achieve an organization’s business objectives; tactics for effectively reaching and engaging target audiences; introduction to evaluation of performance of digital marketing campaigns.

 

Supplementary Information

24 contact hours plus approximately 16 hours of assignments

Applies Towards the Following Programs

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Section(s) offered
Section Title
Digital Marketing Fundamentals
Language of Delivery
English
Type
In-class Lecture
Days
T
Time
6:00PM to 9:00PM
Dates
Sep 14, 2021 to Oct 19, 2021
Type
Remote Lecture
Days
Sa
Time
9:00AM to 12:00PM
Dates
Sep 18, 2021
Schedule and Location
Contact Hours
21.0
Delivery Format(s)
Course Fee(s)
Fee non-credit $1,061.80 Click here to get more information
Drop Request Deadline
May 10, 2021 to Sep 18, 2021
Transfer Request Deadline
May 10, 2021 to Sep 18, 2021
Withdrawal Request Deadline
Sep 18, 2021 to Sep 21, 2021
Instructors
Section Notes

A minimum number of registrations is required for this course section to be offered. The School reserves the right to cancel any course section when a minimum number of registrations has not been reached 7 days prior to the start date. In the event of a cancellation, the course fee will be refunded in full.

Course Fee Description

  • Tuition Fee: $1042.00
  • SCS Career Development Success package (SCSD) fee:  $19.80

Course Drop/Withdrawal Policy

  • Any time prior to the 1st class: Course Drop Period with Full Refund.
  • After the 1st and before the 2nd class: Course Withdrawal Period with Full Refund.
  • After the 2nd class before the 3rd class: Course Withdrawal with No Refund.
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