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Description

Official Description

4.0 Continuing Education Units (CEUs)

Explores the intersection between neuroscience and marketing, including how cognitive processes, emotional triggers, and brain functions shape consumer behaviour and decision-making. Introduction to neuroscience and biometric tools and their impact on attention, emotion, and decision-making. Application of advertising, product design, and brand loyalty tools and concepts. Analysis of the cognitive biases, emotional drivers, and biological mechanisms underlying consumer actions to develop effective marketing strategies.

 

Supplementary Information

Contact (lecture) hours: 30

Assignment hours (approximately): 10

Language of instruction: English

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