YCWPD 088 - Intellectual Property Strategy for Business

Description

Maximizing the value of your company’s IP assets

According to Stats Canada¹, “Canadian businesses are among the most innovative in the world. Those that are able to leverage and use their Intellectual Property (IP) strategically are more likely to be innovative, expand domestically and internationally, and experience high growth.” IP-intensive firms are more innovative, export more, enjoy higher growth and create better jobs.²

In this practical course delivered by experienced intellectual property professionals and strategists, you will explore how to cultivate and manage your organization’s intellectual property portfolio as a powerful corporate asset, develop your IP strategy, and align it with the corporate and business strategy.

¹ IPAUS 2019 Awareness and Use Survey (https://www150.statcan.gc.ca/n1/daily-quotidien/210218/dq210218b-eng.htm)

Topics Covered

Topics covered include:

• Key stakeholders in the success of IP Strategy
• IP Strategy vs. Innovation Strategy
• IP portfolio development
• IP ideation and generation
• Maintenance and management of IP Rights
• Commercialization strategies impacted by IP Strategy
• Protecting, enforcing, and monetizing IP
• Risk management of IP Rights
• Operationalizing an IP Strategy

Learning Outcomes

Upon completion of this course, you should be able to:

• Describe different types of intellectual property protection;
• Recognize and appreciate the value of intellectual property;
• Protect and leverage IP to fuel growth and innovation in your businesses;
• Understand the fundamentals of a comprehensive IP Strategy;
• Develop and implement an IP Strategy that is integrated into your business strategy; and
• Use key performance indicators to monitor and measure the success of an IP Strategy.

Notes

Instructor:

Prof. Dr. Martin A. Bader

Guest speakers:

• Todd Bailey, Chief Intellectual Property Officer & General Counsel, Scale AI
• Roula Thomas, VP IP, IP Ontario (IPON)
• Erin Pisko, VP Strategy, Innovation Asset Collective (IAC)
• Edda Koopmann, Senior Patent Counsel, Bayer Canada
• Max Adams, IP & Legal Ops, Genentech
• Olivia Novac, Associate Director Technology Transfer, McGill University
• François Cartier, Senior Patent Agent, Sandvik
• Victoria Heppell, Director IP, Hoffman-La Roche Canada
• Jean-Yves Pikulik, Director IP, Genetec
• Alexandra Daoud, Board Quantum Industry Canada, frm. VP IP and Regulatory Affairs, Anyon Systems
• Ulf G. Schaberg, AO Foundation, frm. Syngenta
• Jérôme Lafrenière, Director, Intellectual Property, NGen Canada
• Aaron Sawchuk, General Counsel, Vice President, BlackBerry
• Cory Houston, Industrial Technology Advisor, NRC IRAP
• Sylvain Roy, Founder and Attorney/CEO SRA/V
• Louis Carbonneau, Founder & CEO, Tangible IP
• Heather Muller, Executive Vice President, Product Strategy, NCS Multistage
• Rudolf Freytag, CEO Siemens Technology Accelerator and Head of Siemens Licensing
• Stefan Chiasson, Director, Finance and Corporate Development, Ayrton Energy

Who Should Attend?