This hands-on workshop offers an overview of User and Customer Experience design principles and the methodologies used to design products that enhance product value. This workshop aims to help participants develop the empathetic mindset that underpins the UX and CX methodologies, and provides a practical toolkit as well as an opportunity to practice new skills through interactive activities. 

Topics Covered

  • Fundamental UX and CX concepts and methods
  • UX and CX integration in product development
  • Customer Experience Management
  • Concept Testing
  • Market Needs Analysis
  • User Interviews
  • Lean UX Canvas

Learning Outcomes

Upon completion of this workshop, you should be able to:

  • Explain fundamental UX and CX concepts and methods
  • Apply UX and CX tools
  • Conduct user interviews
  • Develop a concept testing plan

Who Should Attend?

Product managers, new product development managers, product owners, project managers, digital marketing professionals. 


Course Fee: $989.75
Duration (hours): 12
Discounts: McGill alumni and current students, as well as corporate groups of 3 or more participants, benefit from a 15% discount.

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