Official Description

6.0 Continuing Education Units (CEUs)

Integration of knowledge and skills needed to develop a digital marketing strategy. Development process and key components of a strategic digital marketing plan and budget; evaluation of organization’s digital marketing maturity; alignment of organizational and digital marketing plan objectives; research, creation and management of online advertising and promotion campaigns; impact of stakeholders and partners on achieving objectives.


Supplementary Information

30 contact hours plus approximately 30 hours of project work

Applies Towards the Following Programs


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