Official Description

4.0 Continuing Education Units (CEUs)

Overview of foundational digital marketing concepts and strategies; role of digital marketing in an organization; key features, benefits, risks, and audiences of current digital platforms and tools; evaluation of the most appropriate platforms to achieve an organization’s business objectives; tactics for effectively reaching and engaging target audiences; introduction to evaluation of performance of digital marketing campaigns.


Supplementary Information

24 contact hours plus approximately 16 hours of assignments


Applies Towards the Following Programs


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