The ability to sell is one of the most crucial business skills. At some point, everyone has to “sell”: job seekers need to “sell” themselves to be hired, managers need to “sell” ideas to their superiors and stakeholders, CEOs need to “sell” initiatives, such as strategic plans, to their Board of Directors, and of course, sales professionals must effectively sell products and services. Clearly, effective sales communication and strategy skills are vital for professionals at all levels and across all industries.

With professionals and teams around the world working remotely, how we do business – and how we sell – has changed drastically. Traditional selling has transformed into digitally-enabled virtual selling, and to be effective in this increasingly digital world, leaders, communicators and sales professionals need a new set of skills.

This practical training will prepare you to thrive in the new normal by helping you gain the knowledge and skills needed to understand, connect with, inspire and influence others through digital channels.

Topics Covered

Day 1:  

  • B2B sales in a rapidly changing virtual world
  • Identifying: Who to target and how to approach them
  • Qualifying: What do they need and what do you have to offer
  • Nurturing: Connect with prospects and convert into inquiries
  • Solidifying: Improve the depth and quality relationships
  • Stand out without selling out
  • Social selling  
  • Scaling your outreach  
  • Step-by-step consultative selling approach in the digital world  
  • B2B buyer expectations

Day 2:  

  • B2B relationship marketing: new world, new approach  
  • Marketing automation
  • Understanding the psychology of selling  
  • Reset your sales approach  
  • Rediscover your customer   
  • Keeping up momentum
  • How to adapt and increase B2B sales

Learning Outcomes

Upon completion of this workshop, you should be able to:

  • Create customer visibility and outreach
  • Protect and recapture revenue in the new normal  
  • Power-up your business development skills and strategies
  • Operate and sell in the new virtual sales environment
  • Set and achieve personal and professional goals with an effective goal setting system
  • Cross-sell, up-sell and retain clients
  • Develop strong relationships rapidly with potential clients  
  • Close more sales using the consultative selling approach
  • Focus on solving problems, delivering value and finding solutions


In-person or remote delivery.

This workshop will be delivered in-person only if public health directives allow.

Who Should Attend?

Professionals seeking to improve their sales and business development skills, particularly sales leaders & their teams, consultants & business owners, sales coordinators, and entrepreneurs.

Course Fee: $595
Duration (hours): 12
Discounts: McGill alumni and current students, as well as corporate groups of 3 or more participants, benefit from a 15% discount.

Thank you for your interest in McGill University!

Unfortunately, the activity you have selected is not currently open for registration. Please click on the "Request Information" button to complete the Course Inquiry form. This will allow us to notify you as soon as a new section becomes available.

Required fields are indicated by .