This practical workshop will equip participants who wish to make the leap to entrepreneurship with proven entrepreneurial tools, frameworks and methodologies that they can deploy when building or joining an early stage start-up company. These tools can also be applied within an existing company or organization to build and support an intrapreneurial culture.

The workshop will be led by Renjie Butalid, a certified Lean LaunchPad® Educator, with over a decade of experience in business development, building startups, producing global events, running entrepreneurship programs, and training founders, scientists, researchers, and professionals from different backgrounds and industries. This workshop draws on real-life experiences of start-up founders, UC Berkeley's Lean LaunchPad® Program, MIT’s Disciplined Entrepreneurship, Eric Ries’ Lean Startup, Alexander Osterwalder’s Business Model Generation, and McGill University’s Lean Startup and X-1 Accelerator programs at the McGill Dobson Centre for Entrepreneurship.

Topics Covered

•    Ideation and Team Formation
•    Introduction to the Lean Startup Methodology
•    Developing a Business Model Canvas
•    Customer Development and Market Validation
•    Hypothesis Testing on Product-Market Fit
•    Introduction to the Startup Pitch Framework
•    Building a Metric-Driven Startup Narrative
•    Startup Pitch Feedback Session

Learning Outcomes

Upon completion of this workshop, you should be able to:

•    Demonstrate a deeper understanding of the early stage startup process
•    Identify market needs for a product or service
•    Build a startup narrative
•    Work through a pitch framework


Who Should Attend?

Early stage founders and individuals with an idea or a startup project they would like to see come to life. “Intrapreneurs” from large companies or organizations are welcome.
No prior startup experience is required. A positive attitude and a willingness to collaborate and work in teams are a must.

Section(s) offered

Section Title
Start-Up Entrepreneurship Fundamentals
Language of Delivery
Remote Workshop
M, T, W, Th
1:00PM to 4:00PM
Sep 28, 2020 to Oct 01, 2020
Schedule and Location
Contact Hours
Delivery Format(s)
Course Fee(s)
Tuition Fee non-credit $695.00
Drop Request Deadline
No drop request allowed after enrollment
Transfer Request Deadline
No transfer request allowed after enrollment
Withdrawal Request Deadline
No withdrawal request allowed after enrollment
  • Renjie Butalid
Section Notes

This workshop will be delivered remotely.

Cancellation Policy

All cancellation & substitution requests must be made in writing to pd.conted@mcgill.ca.

  • Receive a full refund if your cancellation request is received up to 14 days prior to the start date of the workshop.
  • Receive a refund minus $100 cancellation fee if your cancellation request is received up to 7 days prior to the start date of the workshop.
  • No Refunds are issued if your cancellation request is received within 7 days of the start date of the workshop, however suitable participation substitution will be permitted.

Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.

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