The Social Media & Digital Communication Strategies in Business short program, offered by Faculty Partnerships & Summer Studies, has been designed for undergraduate-level university students wishing to further expand their knowledge in this topic.
A completed first-year of university in a related field is recommended. In some cases, working professionals may also enroll. Individuals are encouraged to register for the entire non-credit program and cannot register for a single course independent of the program.
1. CURRENT TRENDS IN DIGITAL COMMUNICATION (30 hours):
Whether you have knowledge and experience in one or more digital applications, or almost none, this course will ensure your grasp of digital media is comprehensive, solid and up to date. It will give you a broad overview of the technology, its current uses in organizations and society, and its potential and implications for the future. It will provide knowledge and skills that form a strong base for immediate application.
Topics covered include: principles of digital communication; overview of current uses of internet-based media in public relations, direct marketing, internal communications, fundraising, consumer relations and reputation management; trends and best practices in digital and social media technologies; effective online community management.
2. SOCIAL MEDIA AND COMMUNITY MANAGEMENT (30 hours):
The use of social media platforms for promoting organizations, brands and causes has increased exponentially in recent years. Campaigns of all kinds rely heavily on social media, some even exclusively. This course will examine consumer behaviour in digital media; digital marketing practices; brand relations; online community-building and stakeholder engagement. Students will develop a digital campaign, including appropriate measurement and evaluation.
All short programs will be confirmed two (2) months prior to the start date of the session. Short programs beginning in July will be confirmed in May, while programs beginning in January will be confirmed in December.
Students currently residing outside of Quebec are advised to refrain from making any travel or accommodation arrangements until the selected program has been confirmed. In the event of a program cancellation, students can choose to follow another short program or request a reimbursement.
Accommodation at the student residence Evo Old Montreal can be purchased separately. More information concerning accommodation options and pricing will be sent to all participants, by e-mail, following program confirmation.
For any registration or administrative questions, please contact us directly at firstname.lastname@example.org.